Unorthodox Sunglasses

Oakley Finds Success with Unorthodox Sunglasses

If the warning, “pride goes before the fall” applies to companies as well as people, then sunglasses dynamo Oakley Sunglasses is long overdue for a face-plant.
It’s a firm, after all, that charges as much as $400 for shades that look like alien body parts, a consumer-products maker so confident of its cache that even during an economic downturn it refuses to discount its pricey products.